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Marketing Enablement Session: Building the Digital Interaction History and HOCO 10/06/2021

How to take an identified MQL and build the Digital Interaction History (DIH) then the Hypothesis on Contact Objective (HOCO) ahead of the first outreach. Part two in the Project MOB series.

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About this course

How to take an identified MQL and build the Digital Interaction History (DIH) then the Hypothesis on Contact Objective (HOCO) ahead of the first outreach. Part two in the Project MOB series.

Curriculum

  • Building the Digital Interaction History and HOCO 10/06/2021
  • Building the Digital Interaction History and HOCO 10/06/2021 - Attestation

About this course

How to take an identified MQL and build the Digital Interaction History (DIH) then the Hypothesis on Contact Objective (HOCO) ahead of the first outreach. Part two in the Project MOB series.

Curriculum

  • Building the Digital Interaction History and HOCO 10/06/2021
  • Building the Digital Interaction History and HOCO 10/06/2021 - Attestation