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This is a letter you can use to send to customers in an area affected by a natural or another disaster. This particular letter was adapted from one used by Amoco with a portion of their customer base impacted by a major flood.
when you hear about a natural disaster through the news media - remember, first, your customer base in that area may have problems, and second, perhaps it'll be an opportunity to help them and build goodwill.
Once you've learned of a disaster, you should contact the appropriate state and federal agencies to determine which specific counties have been declared disaster areas.
Using that data, take the county information and cross-reference it to your own customers within those zip codes. This letter can be used to send to all customers in the disaster zip code areas.
Click here for more details on how Amoco used this letter following a major flood.
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