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Account-Based Marketing Enablement Session: DIH + HOCO (Reinforcement) 3/30/2022

The goal of this play is to outline the standard way of identifying the highest engaged accounts online, figuring out which contacts to target within these accounts based on the intent uncovered, and analyzing non-sales interaction (website visits, ad clicks, etc) to turn this information into a prospecting strategy.

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About this course

The goal of this play is to outline the standard way of identifying the highest engaged accounts online, figuring out which contacts to target within these accounts based on the intent uncovered, and analyzing non-sales interaction (website visits, ad clicks, etc) to turn this information into a prospecting strategy.

Curriculum

  • DIH + HOCO (Reinforcement) - 3/30/2022
  • DIH + HOCO (Reinforcement) - Attestation

About this course

The goal of this play is to outline the standard way of identifying the highest engaged accounts online, figuring out which contacts to target within these accounts based on the intent uncovered, and analyzing non-sales interaction (website visits, ad clicks, etc) to turn this information into a prospecting strategy.

Curriculum

  • DIH + HOCO (Reinforcement) - 3/30/2022
  • DIH + HOCO (Reinforcement) - Attestation