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Please let me know if you see anything weird," Lohmiller & Company credit manager Brenda Erickson would tell her sales reps. But then it dawned on her that they didn't know what 'weird' meant.
She explains, "Salespeople tend to see new shiny things (like cars, trucks, new buildings, equipment, and new hires) as signs of success. But, as Credit Manager, I see new shiny things as the creation of additional, and potentially, unmanageable overhead costs. We balance the information with sales and payment history to continually analyze the situation." So, she decided to create a list of what weird meant to her and called it Early Warning Signals of Distressed Customers. She laminated it and distributed them to their reps, and urges them to discreetly check the list on customer visits. Here's the list:
For more on Erickson's procedures, see our article Strengthening Customer Relationships with a Sales-Commission Reversal Policy.
Reviewed and Updated August 2020.
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